I often hear from my Barber, Mechanic, Cleaning lady, Piano teacher, etc. to please refer me to your family and friends and tell them how great we are ...
This is why I built this site to connect businesses and people that are looking for that amazing experience. Business owners tell me that referrals are their best source of new customers, but they do not have a process to encourage more. They worry about day-to-day management and planning for growth, but do not want to be overburdened with complex marketing.
Online reviews are no joke (as much as there are endless hilarious and entertaining reviews out there).
Businesses are often afraid to manage customer reviews on business review sites as they don’t want to end up in one of these situations:
Unfortunately, these businesses are missing out and hurting their business through inaction, as reputation drives conversion.
In fact, one of the worst things a business can do is ignore their online reviews and social posts. As easy as it is to make a mistake when handling a business’s online reputation, it can also be easy to recover if done properly (and with apology).
While damage will inevitably happen, a business can take steps to mitigate the degree of damage that can occur. The biggest mistake of all a company can make is not participating in helping to shape the conversation about their company online.
While it can be easy for a company to take negative comments to heart, it is important to recognize that reviews are constructive feedback. All in all, reviews are actually valuable feedback! They help a company gauge their performance and see how they can improve. There is always room for improvement and a lot can be learned even from positive business reviews. Through reviews, businesses can see which products or services they should be boasting, which needs work and even discover employees who rock at customer service.
Humans are simply better than computers at managing subjectivity, understanding intent, and coping with ambiguity.